SHOPIFY, WORDPRESS & WOOCOMMERCE DEVELOPMENT

Build a Store That Converts and Scales

22+ websites managed | 400+ products supported | Site performance improved from GTmetrix D to A

I’m Steffy Singh, a Vancouver-based independent developer and the person behind Ecommerce101. I provide Shopify development, WordPress website development, and WooCommerce services for growing brands—from custom themes and plugins to migrations, performance improvements, integrations, and ongoing support.

Development | Conversion | Integrations | Automation | Ongoing Support

Book a CallExplore My Services

8+ years in e-commerce | Shopify and WordPress & WooCommerce | Based in Vancouver and working across North America

E-commerce Services Built Around the Whole Store

A successful store depends on more than design. The storefront, checkout, analytics, integrations, hosting, and operational systems all need to work together.

Shopify Development

Launch, redesign, or extend your Shopify store with custom theme development, Liquid customization, app configuration, migrations, and reliable integrations.

Explore Shopify Development

WordPress Development & WooCommerce

Build a WordPress business website or WooCommerce store with custom themes, plugins, checkout functionality, payment and shipping integrations, and performance optimization.

Explore WordPress Development

Conversion Optimization

Use GA4, behavior recordings, funnel analysis, and structured testing to improve product discovery, add-to-cart rate, checkout completion, and repeat purchase behavior.

Improve Store Conversion

Integrations and Automation

Connect the systems your business relies on and automate repetitive work across inventory, orders, shipping, reporting, email, promotions, and customer data.

Plan an Integration

Performance and Technical SEO

Improve load time, Core Web Vitals, crawlability, site structure, tracking accuracy, and stability without compromising the shopping experience.

Improve Store Performance

Ongoing Support and Growth

Keep your store secure, current, and improving with ongoing development, troubleshooting, releases, analytics, and conversion support.

Explore Ongoing Support

Shopify

Shopify Liquid

WordPress

WordPress & WooCommerce

PHP

JavaScript

React

GA4

Klaviyo

Cloudflare

Google Search Console

REST APIs

ShipStation

Store Problems I Solve

Your Store Is Growing. The Technology Should Keep Up.

Growth exposes every weak point in an e-commerce business: slow pages, fragile plugins, confusing checkout flows, disconnected tools, and repetitive work behind the scenes. I identify what is holding the store back and fix it with practical development and measurable priorities.

1

Visitors arrive but do not buy

I examine landing pages, product pages, cart behavior, mobile usability, site speed, and checkout friction to find where customers are dropping off.

2

The store is difficult to manage

I simplify workflows, improve the admin experience, and automate repetitive tasks across products, orders, promotions, reporting, and fulfilment.

3

Apps and plugins are creating problems

I audit the stack, remove unnecessary tools, resolve conflicts, and replace patchwork solutions with reliable functionality.

4

The platform no longer fits the business

I plan redesigns and migrations that protect products, customers, orders, SEO, analytics, and essential integrations.

A Clear Path From Problem to Release

From understanding your store to building, launching, and improving the systems behind it.

Discover

I learn how the store makes money, how customers shop, how the team operates, and what is currently getting in the way.

Diagnose

I review the platform, code, performance, analytics, customer journey, integrations, and operational workflows.

Prioritize

You receive a focused plan based on business impact, technical risk, effort, and dependencies.

Build

I design, develop, test, and release the agreed improvements with clear communication throughout.

Improve

After launch, I monitor results, resolve issues, and identify the next worthwhile improvement.

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Selected Experience

Practical Development. Real Business Needs.

Hands-on experience building and improving Shopify and WordPress & WooCommerce websites, connecting business priorities with practical technical solutions.

Shopify

Eight Billion Inc

eightbillion.com ↗

Shopify development & user experience

Refined page layouts, navigation, button placement, and content hierarchy to create a clearer shopping journey. Used heatmaps and click behaviour to guide practical website improvements.

Shopify

AspenClean

aspenclean.com ↗

Shopify development & digital optimization

Worked directly with the owners to translate business priorities into Shopify improvements, with a focus on responsive design, user experience, website performance, and search visibility.

WordPress & WooCommerce

Three Dots Technology

Development & technical operations

Managed infrastructure, deployments, payments, and security for 22+ WordPress & WooCommerce websites. Built custom plugins and API automations, improved caching and database performance, and resolved checkout, shipping, and usability issues.

WordPress & WooCommerce

Getfresh Ventures

getfreshventures.com ↗

WordPress & WooCommerce Developer

Developed and maintained WordPress & WooCommerce websites, including themes, plugins, integrations, deployments, and troubleshooting. Collaborated with the CEO and manager to turn business requirements into practical website solutions.

WordPress & WooCommerce

FintechWerx

fintechwerx.com ↗

Custom plugin development & order automation

Built a custom WooCommerce plugin from scratch to automate back-office order workflows within WordPress & WooCommerce. Created documentation to support the plugin and its use.

WordPress

Shack Shine

shackshine.com ↗

WordPress UX & Analytics Consultant

Analyzed website and customer behaviour data, created stakeholder reports and dashboards in Google Looker Studio, and translated insights into practical user experience improvements for the WordPress website.

Tech Stack

Foundation & Infrastructure

Domain & DNS

Registration and traffic routing

Hosting & Server

Reliable hosting

SSL Certificate

CDN & Caching

Business Email

Backups & Staging

Storefront & Development

Shopify, WordPress & WooCommerce

Platform setup and development

Theme Development

Responsive branded storefronts

User Experience

Content Management

Apps & Plugins

Custom Development

Commerce Engine

Product Catalogue

Products and variants

Search & Filtering

Product discovery

Inventory

Customer Accounts

Cart & Checkout

Order Management

Payments & Compliance

Payment Gateways

Fraud Protection

Tax Configuration

PCI Compliance

Privacy & Consent

Refund Processing

Operations & Fulfilment

Shipping Rates

Carrier Systems

Fulfilment

Tracking

Returns

ERP & Accounting

Growth & Optimization

Analytics

CRM & Email

SEO

CRO

Monitoring

Ongoing Support

Frequently asked questions

Can you improve a store without rebuilding it?

Yes. I assess the existing setup first. Focused development, performance or usability changes may be more useful than a full rebuild.

Do you work with Shopify and WooCommerce?

Yes. I recommend work around your platform, requirements and budget rather than assuming every store needs the same solution.

Can we start with a small project?

Yes. A defined issue, audit or feature can be a useful starting point. I agree what is included before work begins.

A Development Partner Who Understands E-commerce

Ecommerce101 is my independent development practice. I combine hands-on technical work with an understanding of the customer journey and day-to-day store operations. You work directly with me—from diagnosing a checkout problem to improving the code, validating tracking, and helping your team manage the change.

Book a Call Explore My Services

✧ Shopify✧ Shopify Liquid✧ WordPress✧ WordPress & WooCommerce✧ PHP✧ JavaScript✧ React✧ GA4✧ Klaviyo✧ Cloudflare✧ Google Search Console✧ REST APIs✧ ShipStation